Social Media Video Campaign for Château Pech-Latt
The project involved creating promotional materials for Château Pech-Latt (CPL) from Corbière in Languedoc-Roussillon (Southern France), with a focus on their Grand Vin wine. The campaign aimed to create awareness, generate interest, and drive sales, particularly after a recent price increase and design change. I created a dynamic and fast-paced video using materials provided by the client, including a promotional film. I incorporated classical music into my edit to emphasize the wine's premium and authentic character. I collaborated with the art director and copywriter throughout the project.