Christmas Campaign for Sickla Köpkvarter
I had an exciting opportunity to work with the Art Director on a Christmas campaign for Sickla Köpkvarter, a popular shopping center. The fun part? We based our designs on the classic Christmas knitted pullover, creating this warm and nostalgic vibe. We didn't just stick to one platform. Our designs made their way onto social media, the center's website, digital out-of-home advertising, billboards, and print ads. One of the most unique parts was when we put our designs on a cargo bike, bringing our digital art into the real world in a creative and unexpected way. To bring our ideas to life, I heavily relied on Illustrator and After Effects. Illustrator was the backbone of my design process, helping us create those detailed and cozy patterns reminiscent of a Christmas pullover. After Effects, on the other hand, added that sprinkle of magic, allowing me to animate the designs and make them more engaging. The result was a harmonious blend of traditional holiday imagery with dynamic and modern digital design.