Mas Louise Côtes du Rhône Digital Campaign
Mas Louise Côtes du Rhône, an organic wine with distribution in about 50 premium stores, sought to increase its visibility and distribution. The campaign focused on the wine's taste, style, price, sustainability, small-scale production, and the winemaker's daughter, Louise. I collaborated with the art director to create an illustration of Louise, the winemaker's daughter. I then animated her face and the overall visual, along with the text, adding a subtle touch to the animation. I also integrated a vintage French-style music to enhance the overall ambiance. The campaign was designed for use on digital platforms such as social media (Meta), and YouTube. We created three versions of the animation to test different reactions from the target audience.